A SUSTAINABLE SOCIAL MEDIA STRATEGY WORKS *FOR* YOU — NOT AGAINST YOU.
It doesn’t involve checking your analytics every time you pick up your phone, or carrying on 10 different shallow, going-nowhere DMs at a time, or posting-and-ghosting just to fulfill an empty consistency goal, or forcing yourself to post more than you have capacity for, or doing the most work instead of your best work.
…but you already knew that, didn’t you?
HERE’S WHAT ELSE YOU ALREADY KNOW:
→ The value of social media as a marketing tool
→ How helpful it would be to have a clear direction and purpose in order to reach your goals
→ How much you help people through your work
→ What makes you stand out as a business owner
BUT THERE’S A LOT LEFT TO STILL FIGURE OUT:
→ Why your content isn’t resonating with your audience
→ How other people seem to post without dreading it
→ What in the world to say that will actually hit
→ Why social media feels both necessary and also like a
big waste of time
And, right now, you probably feel like there’s no joy in social media because of all those unknowns.
BUT I DON’T WANT YOU TO FEEL BAD ABOUT THAT — BECAUSE WE’RE GONNA FIX IT.
So, I think it’s time you finally experience a little
Joie De Vivre
in your social media content
LET’S BRING THE JOY BACK TO YOUR BRAND’S SOCIALS,
WITHOUT SACRIFICING YOUR STRATEGY, PERSONALITY, OR SANITY.
The Joie de Vivre is an 8-week, done-with-you social media strategy intensive designed for the girlies who want to go deeper on the ‘gram. Over the course of the three JDV phases, you’ll finally be able to build a content creation foundation that doesn’t make you feel like you’re blindly following someone else’s perfect plan.
SECURE YOUR SPOT
Feeling the Joie De Vivre of social media IS possible for you — and its effects are everlasting.
With the strategic, non-anxiety-inducing, FUN social media strategy we’ll create together, you’ll be able to show up on social media consistently and confidently for YEARS to come.
You’re not just getting some basic social media tips, a couple content ideas, and a gold star for effort — you’re getting deeply personal advice, a learn-by-doing style crash course in creating content that gets meaningful engagement, and one-on-one support in the form of social media therapy.
The impact of your easy-to-implement Joie de Vivre strategy isn’t something you’ll feel for a few days or a measly month; it’ll be a key part of your business’s long-term growth and success.
WHAT’S INCLUDED WITH
The Experience
The
Experience
Joie De Vivre
CUSTOM PERSONALITY-DRIVEN
SOCIAL MEDIA STRATEGY
30-DAY SOCIAL MEDIA
CONTENT CALENDAR
REAL-TIME
CONTENT FEEDBACK
VOXER SUPPORT
WHENEVER YOU NEED IT
Your guide to the who, what, why and how of marketing your business on social media; like your roadmap to creating an Instagram presence your audience can’t get enough of.
An entire month’s worth of personalized content concepts using your new strategy.
You’ll submit your content to me for feedback each week, and I’ll let you know what I loved, what I’d change, and why.
Need help? You’ve got a social media strategist on speed dial for any + all questions you have while implementing your content calendar.
(You’ll also get a personally curated Spotify playlist based on your brand’s vibe, which TBH might be even more worth it than the social media strategy…)
"Alexa, play La Vie en Rose. I'm seeing social through rose-colored glasses now. Now that I've worked with Katie on social strategy via Joie de Vivre, I can't live without her! (Dramatic, but accurate)"
"I'm now JDV's biggest spokesperson and will shout it from the rooftops. I've seen a huge transformation in myself and honestly feel like a different business owner now."
— NICOLE, FOUNDER OF @NICOLEBURDICK.CO
Check out some of Nicole's content since JDV
"Can I say all?! lol But seriously, this is the breath of fresh air and guidance that I needed. I really enjoyed you making sense of my brand as a whole to help communicate my values the most to my audience. I also really love your take on themes rather than bucketing into content pillars because it makes it more broad but also touches on the important topics and themes I need to be talking about it."
Which of the sections of the social media strategy did you find most helpful?
— NICOLE, FOUNDER OF @NICOLEBURDICK.CO
More on her Joie De Vivre experience
" I think the biggest thing is the mindset shift of how I think about and show up in social.
Before it was something I dreaded, felt encouraged by, my strategy was non-existent. Now, I get excited about it, I'm having fun with it, and I feel like I'm showing up with a purpose."
What is the biggest insight or lesson you took away from your experience in the Joie De Vivre?
— NICOLE, FOUNDER OF @NICOLEBURDICK.CO
More on her Joie De Vivre experience
"I received messages left and right with the sentiment that my content was killing it, connecting, that my messaging was on point— asking what the heck I was doing differently.
I've seen a crazy increase in engagement, which was my #1 goal going into JDV. I'm making more genuine connections online. I know what to post. I feel inspired. And arguable the most important— I'm having FUN."
"During my time in JDV, I posted consistently on my Instagram feed for the first time... EVER?! And it wasn't a struggle??"
Check out some of Nicole's content since JDV
— NICOLE, FOUNDER OF @NICOLEBURDICK.CO
case study
NOT YOUR TYPICAL SOCIAL MEDIA STRATEGY
Social media is , which is why your strategy has to be based on your — which is where the Joie de Vivre starts.
Social media is , which is why your strategy has to be based on your — which is where the Joie de Vivre starts.
It’s personality-driven
It’s community-focused
It’s easily-implementable
Your strategy should play into your strengths (and your brand’s strengths), so we’ll work together to create one that accounts for what you love, what you’re good at, and how you want to show up on social media.
Growing a thriving, engaged community starts with truly understanding your people — which is why all of the work we do together stems from one thing: a deep, emotional understanding of who your ideal client is.
Your strategy won’t be worth anything if you can’t figure out how to actually implement it. My signature strategy framework was developed to be easy to understand and put into practice, cutting out all the fluff and leaving you with only what’s really impactful.
personal
personality
APPLY NOW
You have to know how to put it into action and create a habit of implementing it.
HAVING *JUST* A SOCIAL MEDIA STRATEGY ISN’T ENOUGH.
…which is why you need a social media strategy with a side of implementation support from a social media strategist who knows what it takes to turn an afraid-of-Instagram, posts-once-a-month-er into a so-consistent-her-past-self-is-jealous, confident-as-heck marketer who not only knows what she’s gonna post on social and why, but also has a plan and habits in place to make sure the posting actually happens.
“I finally feel like I have a direction and I know what to post. Before JDV, I would literally spend so much time thinking about what to post, and then when I finally did post it wouldn’t perform. The week after our last batch of content, I planned my next weeks’ in record time.”
“I also was actually able to start thinking about my audience and posting content/meaningful captions that actually speak to them.”
— STEPHANIE, FOUNDER OF @STEPHKAYDESIGNS
We’ll kick off the JDV process with a strategy questionnaire and our first 1:1 call, where we’ll dive straight into your brand, your audience, and you — because taking you and your lifestyle into account is a huge part of creating a sustainable social media strategy.
STRATEGIZE
The
Process
JDV
Next, we’ll put your strategy to WORK! On our second 1:1 call, during our 4th week together, we’ll create a strategic 30-day Instagram content calendar that you’re actually excited to execute.
PLAN
Everyone’s favorite phase! It’s time to put all our plans into action. During our final 4 weeks together, you’ll implement the strategy and content calendar we’ve created. As you’re posting and engaging, you’ll have me by your side via Voxer to answer questions, provide feedback, and work through anything you need. That’s not all, though — you’ll submit your content to me every Wednesday, and I’ll give you feedback every Thursday, so you’re really never without support.
IMPLEMENT
fan favorite!
Hi, I’m Katie — and when I was just starting my business, I posted on social media all the time, but I had zeroooo leads.
(LIKE, LITERALLY ZERO.)
Potential clients would inquire every so often, but my confidence in my ability to sell my services on social media was quite literally in the toilet.
I had no plan, and no control — just vibes, and TBH, the vibes were off.
So, I did what I knew I had to do, and took a long, hard look at my social media strategy, and realized…
I WAS BLENDING IN WITH EVERYONE ELSE.
And the people I was creating all that content for? They weren’t even close to my ideal client. In fact, they were practically my competitors. Oops.
I sounded like every other b*tch sharing the latest Reels hack or story design tutorial — and the only person who cared about those things were other social media girlies.
I used to be petrified to share my POV on social media — despite having a unique approach that I knew my clients loved.
I was just straight up too scared to share it, didn’t know how to articulate it, and was nervous my audience wouldn’t resonate with it.
BUT, CLEARLY, THAT WASN’T WORKING.
So, I put my fears aside, redefined who I actually wanted to create content for, and put my POV at the forefront of my strategy for once.
And guess what happened — it finally WORKED.
"Katie is the most thoughtful person I've ever worked with"
"She really takes the time to get to know your business and personalize your strategy. My mindset on social media before vs. after working with Katie is like night and day! JDV is structured in a way that really teaches you how to think differently about your content and build lasting habits that will support you long after your work with Katie is complete."
- Alissa, founder of @byalissacm
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If your social media strategy is in need of as long and hard of a look as mine was all those years ago, the
was literally created for you.
After all, that’s how it was created — I had to joie de vivre my own self first, so I could bottle that approach up and help YOU do the same.
You'll walk away from the JDV with a personality-driven social media strategy and a co-created 30-day content calendar to help you put your strategy into action.
AND you'll learn by doing during the implementation phase - with me by your side (or in your pocket) with real-time content feedback and Voxer support as you implement your strategy and 30-day content calendar.
APPLY NOW
Joie De Vivre
THIS You? 👀
Scrolling through stories comparing yourself to everyone with a pulse
Spending every 10 minutes checking your analytics hoping for a miracle
Feeling the disparity between who you *want* to work with and who you *actually* work with
Creating content for your competitors, instead of your dream clients
Posting anything and everything, hoping something will stick
Not knowing how to articulate what you want to say on social media
Craving more structure in your approach
Trying to start conversations, but only ending up with crickets
Scrolling through stories comparing yourself to everyone with a pulse
Spending every 10 minutes checking your analytics hoping for a miracle
Feeling the disparity between who you *want* to work with and who you *actually* work with
Creating content for your competitors, instead of your dream clients
Posting anything and everything, hoping something will stick
Not knowing how to articulate what you want to say on social media
Craving more structure in your approach
Trying to start conversations, but only ending up with crickets
…NOT ANYMORE 💅
The Joie De Vivre not only gives you the plan you need, the skills to understand your unique value, the confidence to attract people who can’t wait to buy from you — it also helps you implement a made-for-you-only social media strategy & create long-term habits that lead to long-term success.
APPLY NOW
What Joie De Vivre In Social Media Looks Like
Making real friends on Instagram because of your personality
No more “icky” feeling around selling your services
Feeling genuinely excited for ideal clients to find your profile
Lack of that nagging guilt that there’s something you ‘should’ be doing on social
Getting to actually enjoy your life without Instagram in the back of ur head
So much time saved doom scrolling for content — say goodbye to that!
Confidence in the content you create because you know it’s gonna work
“The Joie de Vivre has been one of the singular best investments for my business.”
“Katie has such an incredible wealth of knowledge and seamlessly uses her experience to set your brand up for success. I had been following and wanted to work with Katie for a while now. Take it from me: don’t wait.”
- STEPHANI
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NEVER OVERTHINK INSTAGRAM AGAIN.
You’re done wondering what to post. You’re done worrying about whether or not your perspective will resonate. You’re done trying on personalities to see which one will render the best results.
You’re free to be uniquely YOU — and your community is going to love you for it.
APPLY for the jdv
"Every discovery call I've gotten on recently has almost ALWAYS started with some form of, "Your Instagram is so good!' and that's all because of the strategy Katie created for me. "
"The content I've created since I got my strategy is so creative, strategic, and unique-- I never could have come up with it on my own. Her expertise is unmatched and her creativity is top tier-- I cannot think of a single reason NOT to invest in this service."
- JESSIE, founder of @firstrodeocreative
You’ll get the out of the Joie de Vivre if you…
most
Aren’t starting from zero on social, but are feeling like you have zero idea what to post anymore
Feel confident in what you’re selling, but not yet confident in how you’re marketing it on social
Don’t yet have a strategy for what you’re posting, but do have some sort of purpose behind it
Know what makes you stand out from your competition, but don’t yet know how to communicate it
Wish you didn’t hate posting on social media, but want to change your attitude about it
Love the idea of creating a community full of ideal clients, but haven’t figured out how to get there
After the 8 weeks we spend together in the Joie De Vivre, you'll have:
A personalized social media strategy created to fit your lifestyle
30 days of strategic content ideas, created with support and feedback from me on each piece of content
Content creation habits that will last (no more “accidental” month-long breaks from social media)
The skills you need to be an effective DIY social media marketer for your business
Every bit of confidence you need to build a community full of people you’re excited about engaging with
SIGN ME UP
“This is the breath of fresh air and guidance that I needed. I loved how Katie was able to help me come out of my shell and step into my own perspective.”
“I really enjoyed her making sense of my brand as a whole to help communicate my values the most to my audience. {The Joie De Vivre] has really helped me think about the content I want to put out there but also content that I know will resonate with my target audience. It's helped me implement a strategy that makes sense (finally!), a process that is easy for me to follow moving forward, and her guidance has been amazing and so thoughtful.”
- karli, Founder of @flairbykd
You know the before-and-after transformation you provide your clients? The one they rave over? The one that you wish you knew how to accurately depict on social media? You’re about to go through one of those.
before joie de vivre
after joie de vivre
Reaching the wrong people, hiding behind industry “standards” (🤮), seeing no real results from social media content
Becoming the go-to gal in your industry known for your unique approach (😍) with a follower list full of ideal clients
In the typical translation of this cajun colloquialism, Joie de Vivre may mean exuberant enjoyment of life, but over here, it means THIS. 👇
AND YOU DESERVE A COMMUNITY ON SOCIAL THAT GIVES YOU A JOIE DE VIVRE LIKE THAT.
book yours
Frequently Asked Questions
Yes! Simply let me know that you’re interested in learning more about payment plan options and we can discuss.
You get out what you put in. The most time-intensive stage is the implementation stage, which is the second 4 weeks (out of the 8 we have together). The more involved you are and the more energy you give to it, the more you’ll get out of it.
I always check Voxer at least once a day, Monday through Friday. I’m available to answer any questions you have about your strategy, your content, or Instagram.
Not gonna lie, this is a bit complex to answer, because it’s so specific to YOU and your community on Instagram. On our kickoff call, we’ll go into a lot of depth about what exactly it is that you need to succeed on social media, and we’ll go from there! Your strategy truly is as personalized as it gets.
Instagram!
