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Petition to make Instagram feel good again!
I only need one signature to make it happen, and it’s yours.
BECAUSE THIS STUFF IS SUPPOSED TO BE FUN.
Not stressful, not boring, not overwhelming, but genuinely fun.
And while the word “strategy” may sound like the opposite of that, it’s exactly what’ll help you transform your social media from a dreaded task to a damn good time.
course
Hi, I’m Katie — and I think it might be time for you to change the way you approach social media.
POV: it’s a few weeks from now, after you’ve had some help reimagining your social media strategy, and Instead of logging onto Instagram to check the performance of your post, you’re logging on to reply to a DM from a future client telling you how obsessed they are with your perspective.
Instagram finally feels like a place you can recharge, and nothing like the godforsaken app that used to drain you.
The shift is in your approach — and your new reality starts with reframing the way you think about social:
It’s made for connections, not just conversions.
I’m not focused on getting you the results.
I’m focused on getting you results.
I’m not focused on getting you the results. I’m focused on getting you results.
(Sorry to break up with you before we really got the chance to get to know each other, but I’m wrong for you if you only care about the numbers.)
Now, I don’t want to act like numbers don’t matter at all — they do! — but we all tend to put wayyy too much weight on them. They’re not something scary, or abstract, or something to ignore.
They’re just another piece of the social media puzzle; not something to live and breathe by. So much context is needed to make sense of them, and so much energy is often wasted trying to understand numbers, instead of trying to understand your people.
best
realistic
The best social media “results” aren’t defined by numbers.
They’re defined by how well you sleep at night knowing your income is steady, and how amped you get when you connect with a stranger over a shared interest, and how free you feel knowing you can post whatever you want, and how much less anxiety you have around showing up online.
THAT is what I want you to focus on — not the Analytics tab, for the 14th time before noon.
Joie De Vivre
SOCIAL MEDIA STRATEGY
WORK ALONGSIDE ME TO CREATE A LONG-TERM STRATEGY WITH A LAID-BACK, ON-BRAND VIBE.
If you’ve been feeling like your content isn’t reaching the right people, and you’re craving more intention behind your approach to social media, so you can show up with purpose — this 8-week social media strategy intensive is for you.
+ Custom personality-driven social media strategy
+ 30-day social content calendar
+ Real-time content feedback
+ Unlimited Voxer support
what's in it for you:
GET THE DETAILS
SOCIAL MEDIA STRATEGIES YOU CAN STICK TO
Investment: $2,800
Social Sweet Spot
group program
MASTER A PEOPLE-OVER-PLATFORM APPROACH TO SOCIAL MEDIA FOR MEANINGFUL CONNECTIONS AND MORE CONVERSIONS.
If your lack of engagement has started to make you feel like the ~algorithm’s shadow ban~ is a real thing (hint: it’s not!), this 8-week group program is for you.
+ Instant access to 9 pre-recorded modules
+ 8 weeks of 60-minute live co-creating calls
+ Slack group chat for support from me and
your fellow creators
+ Helpful Notion workbooks to guide you
through the program
what's in it for you:
JOIN THE PROGRAM
Investment: $1,800
The Envie
social media audit
STOP OVERTHINKING YOUR SOCIAL MEDIA, WITH PERSONALIZED HELP TO GET OVER THE HURDLE.
If you’ve been trying to reach your goals on Instagram but haven’t been able to grow on Instagram — and you don’t know why, because it’s not for your lack of trying — this strategy call is for you.
+ 60-minute recorded audit call designed to meet you where you’re at and help you strategize a way forward
+ Personalized live review of your insights from the last 30 days of posts
+ 48 hours of support via Voxer
what's in it for you:
book yours
Investment: $697
"Katie is like a therapist for your social media. She hears and validates your frustrations. She celebrates your wins. She understands your lifestyle and unique strengths and weaknesses. She challenges you appropriately."
"And most importantly, she sees your sticking points and helps unstick you! (plus she's here for all the tea.)"
— EMILY, FOUNDER OF @cookieinthekitchen
SOCIAL MEDIA STRATEGIST ≠ SOCIAL MEDIA MANAGER
“Literally WHAT is a strategy, and, um… should I be scared?”
Don’t worry, you’re probably not the only person asking yourself that question right now; I agree that “strategy” often is a vague, elusive term that marketing bros misuse, so I get your confusion. Think of it this way:
When you stalk a social media manager’s website, you know what they’re going to do for you: manage your social media accounts. But when you stalk a social media strategist’s website, the “what” is way less obvious. So, I’m about to clear it up.
(AND, TRUST ME: THAT’S *SO MUCH* BETTER.)
I’m not doing your social media for you — I’m teaching you to do it yourself.
Specifically, I’m teaching you how to become the best DIY social media manager you can possibly be for your brand.
I offered social media management for years before I came to the conclusion that, actually… I was leaving my clients completely helpless when it came to running their own accounts.
I did everything for them, so they didn’t know anything about social media — and that was me doing them a huge disservice.
Now, as a social media strategist, I’m giving YOU the tools to succeed on social, and you’re about to be so freaking good at it.
What A Social Media Strategy Does For You
Makes selling your offers easy and effortless
Helps you stay consistent and prioritize your marketing, even when you’re busy
Leaves you with a DM inbox full of people excited to work with you
Encourages you to trust that you’ll bring in dream clients your way
Makes you more confident in what works on social media
Helps you get back on the horse wayyy faster after taking time off of IG
Gives you control over your social media presence, rather than letting the algorithm control you
Makes selling your offers easy and effortless
Helps you stay consistent and prioritize your marketing, even when you’re busy
Leaves you with a DM inbox full of people excited to work with you
Encourages you to trust that you’ll bring in dream clients your way
Makes you more confident in what works on social media
Helps you get back on the horse wayyy faster after taking time off of IG
Gives you control over your social media presence, rather than letting the algorithm control you
Social media strategy is how you your success, over and over and over again.
Social media strategy is how you your success, over and over and over again.
repeat
LET’S BUILD YOURS TOGETHER
