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Social media was made for building connections.
It’s about time we treat it that way.
When we focus too much on conversions and not enough on connections, we start to feel disconnected from our content in a way that makes social media feel anything BUT fun.
And, not to be dramatic, buuuut… that disconnect is dangerous — because it’s what keeps us stuck in the rut of posting into the void, forever wondering what we could be doing better to make social media feel better.
course
Something is missing in your content, but you’re not sure what that missing piece is.
→ Posting to crickets in the comments section (and putting your confidence in the toilet)
→ Feeling like you have no control over your conversions
→ Worrying about blending in with everyone else while desperately trying to stand out
→ Creating because you feel like you have to, even though you can tell the content isn’t resonating
WHAT YOU *ARE* SURE OF THOUGH, IS THAT YOU’RE SICK OF…
Posting on social feels like a lot of pressure when all you think about is performance, and analytics, and conversions — but don’t forget:
PEOPLE > PLATFORMS.
It’s so easy to think of Instagram as just another responsibility on the never-ending list of marketing “musts” — and it’s even easier to forget the real reason why social media was created in the first place: to build connections.
When we take a minute to revisit the original purpose of the platform, we remember the people behind it. And remembering to prioritize those people is the most important part of creating content that actually hits.
HERE’S
WHAT
YOU’LL
LEARN:
HERE’S WHAT YOU’LL LEARN:
HOW TO BUILD A COMMUNITY-FOCUSED APPROACH TO INSTAGRAM
HOW TO DITCH YOUR FEAR OF NUMBERS & USE THEM AS DATA
HOW TO INCREASE YOUR INSTAGRAM ENGAGEMENT
With an audience-centered, people-over-platforms approach, you’ll be able to spend less time mindlessly scrolling and more time meaningfully connecting.
Analytics don’t feel scary when you learn how to use them to your advantage — and when you learn that they aren’t the end-all-be-all of social media success.
Getting more meaningful Instagram engagement will be one of the sweetest spots of Sweet Spot™, because you’ll feel more connected to your followers than ever before.
FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT FIND YOUR SWEET SPOT
The Social Sweet Spot™ Lesson Breakdown
Understanding Your Community
Understanding Your Engagement
Your Common
Ground
Your Content
Story
Attracting The Right People Into Your Community
Centering Your
Community
Nurturing Your
Community
Inviting Your Community To Engage
Using Your
Data
MODULE 1
MODULE 2
MODULE 3
Define your ideal client using the CLOSER framework
Learn the social media science behind quality engagement
Identify connection points and common themes with your audience (and finally answer the “wtf should I even post about?” question once and for all!)
Create an experience for your audience that reads like a story, by making sure all of your content works together like your favorite book does
Learn how to create content that brings the right people to your profile, not just the most people
Use the SYNCED framework to create audience-centric content
Learn how to shift your audience from just followers to a die-hard, engaged community members and move them down the community pipeline
Prompt your people to engage with your content using conversation starters and CTAs
Understand monthly analytics, post analytics, and how they can inform your content creation decisions
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
LIKE I SAID:
Social media was made for building connections.
It’s about time we treat it that way.
Not only will you learn how to create a people-first, audience-centered Instagram strategy — you’ll also become part of our very own supportive Social Sweet Spot™ community. This is a group program for a reason: we all have something to learn from each other, and the people-over-platform approach starts with our peers.
join the program
Hey y’all, I’m Katie — Social Media Strategist obsessed with helping creatives break the social media burnout cycle & find their social sweet spot instead.
MEET THE SOCIAL MEDIA STRATEGIST
Specifically, I solve the “I hate this” feeling that comes with just-posting-cuz-I-have-to content creation, using strategies that work for other people, and Instagramming into the void.
Curious how I do that?
BY PUTTING COMMUNITY FIRST, AND CONVERSION SECOND.
It’s called social media for a reason — and I want to help you put the social back in it, so you can grow your audience full of followers who can’t wait to become your clients.
LEARN HOW FROM ME
Audience-centered content is the secret to building a following of future dream clients.
AND THE SOONER YOU CAN MASTER IT, THE BETTER.
Scrolling through social media looking for inspo and hacks and tricks and sales tips is a waste of your time, when you could be making an even bigger impact by simply starting to connect with real people.
There’s no cheat code to making authentic connections with ideal clients on social media — but there IS an easy way to learn how to do it.
let me teach you
When you join Social Sweet Spot™
THESE ARE THE RESULTS YOU’RE GOING TO GET:
A defined ideal community
An understanding of the difference in quality vs quantity of engagement
Established connection points with audience
Content themes that fit within your common ground
Your written content story
Consistent and meaningful interactions with followers
A clear goal for every piece of content you create
Content that reaches all 3 of your community archetypes each month
Ability to measure the impact of your posts on your community
Feeling more connected and supported by your Instagram community
Confidence in how to create content that gets your people talking
A renewed approach to Instagram that prioritizes real connection
A supportive community of fellow business owners to collaborate with and learn alongside
ENROLL NOW
"I LOVE Thursdays! This program is exactly what I needed in helping me progress. It’s only the beginning. Not to be dramatic, but the work we are doing so far is game-changing for me. Thinking about my brand persona is huge and seeing analytics in a different way is quite the positive pivot and mind shift. I love it. 💖"
I love Social Sweet Spot. I knew when I saw it, this program is for me. Thank you for creating it!
- ASHLEE, founder of @the.creative.zest
People are protecting their feeds now more than ever, and YOU have to earn their follow.
The same old strategies that worked way-back-when aren’t getting results anymore. People can see through the typical marketing tactics, they’re sick of the boring, faceless content, and they’re consuming with care — as they should.
We have the privilege of curating our social media feeds to only see exactly what we want to see, and as creators, it’s our responsibility to BE what they want to see.
You’ll be able to find your sweet spot once you start thinking about theirs.
When you center your specific ideal audience member in your content, you're explicitly telling them "hiii! this is somewhere you're gonna fit in! I am your type of girl! This was literally created for you! And you’re gonna eat up everything I share!" — and THAT is when your content will transform into something you’re proud of, something excited to post, and something you’re completely confident your dream clients will love.
Before learning how to engage with your community, you first need to understand who your ideal community IS.
UNDERSTANDING YOUR COMMUNITY
how it works:
CENTERING YOUR COMMUNITY
Once you’ve defined your ideal community member, we’ll go over how to center them in your content, so creating with them in mind feels effortless.
ENGAGING YOUR COMMUNITY
With your community at the center of your socials, the last step is learning how to engage with them (and how to get them to engage with you).
You don’t know what’s missing in your content,
SO LET’S FIND IT.
Social Sweet Spot™ is for the creative who needs help creating — specifically, creating content that their ideal audience members resonate with — because, right now, it feels like there’s an unidentifiable last piece of the social media puzzle.
The good news, though? You’re only 8 weeks away from everything fitting together perfectly.
join the program
"Katie is just SO SMART! TBH, everybody thinks they can be a SMM...but Katie actually has the business knowledge to deeply understand the intersection between business and social media."
"I swear I will never stop working with Katie because she is the lifesaver for my sanity on social media/as a business owner haha. There are a million wonderful SMMs out there but only one Katie, and I promise you she is probably smarter and more fun to work with than 75% of them."
"Katie is your expert wilderness guide through the deep dark forest of social media. She shows you where the path is when you're lost, she's always down for an adventure, she knows when to take breaks (!!), and is a great friend (and yapper) along the journey. 🫶 "
— EMILY, FOUNDER OF @COOKIEINTHEKITCHEN
Joining Social Sweet Spot™ will transform the way you approach social media — but that’s not all it’ll do for you.
IT ALSO PERMANENTLY ANSWERS THESE BURNING QUESTIONS. 👇
“How often should I post?”
“Where do I belong in my community?”
“How do I get the right people to notice me?”
“Which analytics should I be paying attention to?”
“Do numbers even matter?”
“How do I become an industry leader?”
“How do I start conversations with my content?”
“How often should I post?”
“Where do I belong in my community?"
“How do I get the right people to notice me?”
"Which analytics should I be paying attention to?”
“Do numbers even matter?”
“How do I become an industry leader?”
“How do I start conversations with my content?”
I know I introduced myself as Katie a few scrolls ago, but actually, maybe you should think of me as Goldilocks.
Without the right support, attempting to find your social sweet spot can feel like wandering through an unfamiliar house, looking for something you can’t quite define until you try it all out.
There’s a “too soft” approach to social media, where you disregard strategy altogether and post whatever you want whenever you feel like it (even if that's never).
And then there’s a "too hard" approach to social media, where you do whatever the drill sergeant social media “gurus” shame you into posting, only to feel like you’re never doing enough.
My approach is right there in the middle; the “just right” strategy — the one that isn't going to burn you out, but is destined to help you reach your goals.
JOIN THE “JUST RIGHT” PROGRAM
Social Sweet Spot™ is for you if you…
Social Sweet Spot™ is for you if you…
juuuust right
Don’t know how to make your content resonate with your people
Find yourself ghosting your community for weeks (months? 👀) because you want to show up, but you get overwhelmed about how to do it
Desperately want to understand your audience so you can have better connections with them
Crave the kind of cult-favorite following other creators have
Want to feel like you’re friends with your followers, but don’t know where to start to make it happen
Know you have the potential to grow a successful account, but want to do it the right way by building an engaged audience
Frequently Asked Questions
Social Sweet Spot™ is 8 weeks long. The next cohort will be taking place in early 2025.
Social Sweet Spot™ is 8 weeks long, the next round (the beta round) will be starting on January 27th.
Calls will be held on Thursdays between 9am and 5pm CST. Exact times will be chosen via student survey for your cohort, and I will pick the time based on what works best for the majority.
Instagram!
I’ll be supporting you with live calls, a Slack community with me and your peers (double the help and feedback!), and opportunities to submit questions for me to answer hot-seat style on our calls.
Social Sweet Spot™ is open for enrollment 4x a year. The next cohort will run from (insert dates here).
Due to the digital nature of this program, no refunds are available. If you have any questions about whether or not this program is right for you prior to purchasing, send me a DM on Instagram and I would be happy to chat it out!
SO, YEAH, SOMETHING MAY BE MISSING, BUT
let’s work together to find your
Inside this 8-week group program for burnt-out creatives, you’ll learn what it looks like to finally get meaningful engagement on social media, and how to use it to actually build lasting relationships with your audience.