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Social media was made for building connections.
It’s about time we treat it that way. 

When we focus too much on conversions and not enough on connections, we start to feel disconnected from our content in a way that makes social media feel anything BUT fun. 

And, not to be dramatic, buuuut… that disconnect is dangerous — because it’s what keeps us stuck in the rut of posting into the void, forever wondering what we could be doing better to make social media feel better.

course

Something is missing in your content, but you’re not sure what that missing piece is. 

→ Posting to crickets in the comments section (and putting your confidence in the toilet)  

→ Feeling like you have no control over your conversions  

→ Worrying about blending in with everyone else while desperately trying to stand out  

→ Creating because you feel like you have to, even though you can tell the content isn’t resonating 

WHAT YOU *ARE* SURE OF THOUGH, IS THAT YOU’RE SICK OF… 

Posting on social feels like a lot of pressure when all you think about is performance, and analytics, and conversions — but don’t forget:

PEOPLE > PLATFORMS.

It’s so easy to think of Instagram as just another responsibility on the never-ending list of marketing “musts” — and it’s even easier to forget the real reason why social media was created in the first place: to build connections

When we take a minute to revisit the original purpose of the platform, we remember the people behind it. And remembering to prioritize those people is the most important part of creating content that actually hits. 

SO, YEAH, SOMETHING MAY BE MISSING, BUT
let’s work together to find your

Inside this 8-week group program for burnt-out creatives, you’ll learn what it looks like to finally get meaningful engagement on social media, and how to use it to actually build lasting relationships with your audience.

HERE’S
WHAT
YOU’LL
LEARN:

HERE’S WHAT YOU’LL LEARN:

HOW TO BUILD A COMMUNITY-FOCUSED APPROACH TO INSTAGRAM

HOW TO DITCH YOUR FEAR OF NUMBERS & USE THEM AS DATA

HOW TO INCREASE YOUR INSTAGRAM ENGAGEMENT

With an audience-centered, people-over-platforms approach, you’ll be able to spend less time mindlessly scrolling and more time meaningfully connecting

Analytics don’t feel scary when you learn how to use them to your advantage — and when you learn that they aren’t the end-all-be-all of social media success.

Getting more meaningful Instagram engagement will be one of the sweetest spots of Sweet Spot™, because you’ll feel more connected to your followers than ever before. 

FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     FIND YOUR SWEET SPOT     

The Social Sweet Spot™ Lesson Breakdown

Understanding Your Community

Understanding Your Engagement

Your Common
 Ground

Your Content 
Story

Attracting The Right People Into Your Community

Centering Your 
Community

Nurturing Your 
Community

Inviting Your Community To Engage

Using Your 
Data

MODULE 1

MODULE 2

MODULE 3

Define your ideal client using the CLOSER framework

Learn the social media science behind quality engagement

Identify connection points and common themes with your audience (and finally answer the “wtf should I even post about?” question once and for all!)

Create an experience for your audience that reads like a story, by making sure all of your content works together like your favorite book does

Learn how to create content that brings the right people to your profile, not just the most people

Use the SYNCED framework to create audience-centric content 

Learn how to shift your audience from just followers to a die-hard, engaged community members and move them down the community

Prompt your people to engage with your content using conversation starters and CTAs 

Understand monthly analytics, post analytics, and how they can inform your content creation decisions 

MODULE 4

MODULE 5

MODULE 6

MODULE 7

MODULE 8

MODULE 9

LIKE I SAID:

Social media was made for building connections.
It’s about time we treat it that way. 

Not only will you learn how to create a people-first, audience-centered Instagram strategy — you’ll also become part of our very own supportive Social Sweet Spot™ community. This is a group program for a reason: we all have something to learn from each other, and the people-over-platform approach starts with our peers.

join the program

Hey y’all, I’m Katie — Social Media Strategist obsessed with helping creatives break the social media burnout cycle & find their social sweet spot instead.

MEET THE SOCIAL MEDIA STRATEGIST 

Specifically, I solve the “I hate this” feeling that comes with just-posting-cuz-I-have-to content creation, using strategies that work for other people, and Instagramming into the void.

Curious how I do that?

BY PUTTING COMMUNITY FIRST, AND CONVERSION SECOND.

It’s called social media for a reason — and I want to help you put the social back in it, so you can grow your audience full of followers who can’t wait to become your clients. 

LEARN HOW FROM ME 

Audience-centered content is the secret to building a following of future dream clients.

AND THE SOONER YOU CAN MASTER IT, THE BETTER.

Scrolling through social media looking for inspo and hacks and tricks and sales tips is a waste of your time, when you could be making an even bigger impact by simply starting to connect with real people. 

There’s no cheat code to making authentic connections with ideal clients on social media — but there IS an easy way to learn how to do it.

let me teach you

When you join Social Sweet Spot™ 
THESE ARE THE RESULTS YOU’RE GOING TO GET:

A defined ideal community

An understanding of the difference in quality vs quantity of engagement

Established connection points with audience

Content themes that fit within your common ground

Your written content story

Consistent and meaningful interactions with followers

A clear goal for every piece of content you create

Content that reaches all 3 of your community archetypes each month

Ability to measure the impact of your posts on your community

Feeling more connected and supported by your Instagram community

Confidence in how to create content that gets your people talking

A renewed approach to Instagram that prioritizes real connection 

A supportive community of fellow business owners to collaborate with and learn alongside 

ENROLL NOW

People are protecting their feeds now more than ever, and YOU have to earn their follow.

The same old strategies that worked way-back-when aren’t getting results anymore. People can see through the typical marketing tactics, they’re sick of the boring, faceless content, and they’re consuming with care — as they should. 

We have the privilege of curating our social media feeds to only see exactly what we want to see, and as creators, it’s our responsibility to BE what they want to see.

You’ll be able to find your sweet spot once you start thinking about theirs.

When you center your specific ideal audience member in your content, you're explicitly telling them "hiii! this is somewhere you're gonna fit in! I am your type of girl! This was literally created for you! And you’re gonna eat up everything I share!" — and THAT is when your content will transform into something you’re proud of, something excited to post, and something you’re completely confident your dream clients will love.

Before learning how to engage with your community, you first need to understand who your ideal community IS.

UNDERSTANDING YOUR COMMUNITY

how it works:

CENTERING YOUR COMMUNITY

Once you’ve defined your ideal community member, we’ll go over how to center them in your content, so creating with them in mind feels effortless.

ENGAGING YOUR COMMUNITY

With your community at the center of your socials, the last step is learning how to engage with them (and how to get them to engage with you). 

You don’t know what’s missing in your content,
SO LET’S FIND IT.

Social Sweet Spot™ is for the creative who needs help creating — specifically, creating content that their ideal audience members resonate with — because, right now, it feels like there’s an unidentifiable last piece of the social media puzzle.

The good news, though? You’re only 8 weeks away from everything fitting together perfectly.

join the program

"Katie is just SO SMART! TBH, everybody thinks they can be a SMM...but Katie actually has the business knowledge to deeply understand the intersection between business and social media."

"I swear I will never stop working with Katie because she is the lifesaver for my sanity on social media/as a business owner haha. There are a million wonderful SMMs out there but only one Katie, and I promise you she is probably smarter and more fun to work with than 75% of them."

"Katie is your expert wilderness guide through the deep dark forest of social media. She shows you where the path is when you're lost, she's always down for an adventure, she knows when to take breaks (!!), and is a great friend (and yapper) along the journey. 🫶 "

— EMILY, FOUNDER OF @COOKIEINTHEKITCHEN 

Joining Social Sweet Spot™ will transform the way you approach social media — but that’s not all it’ll do for you.

IT ALSO PERMANENTLY ANSWERS THESE BURNING QUESTIONS. 👇

“How often should I post?”
“Where do I belong in my community?”
“How do I get the right people to notice me?”
“Which analytics should I be paying attention to?”
“Do numbers even matter?”
“How do I become an industry leader?”
“How do I start conversations with my content?”

“How often should I post?”

“Where do I belong in my community?"

“How do I get the right people to notice me?”

"Which analytics should I be paying attention to?”

“Do numbers even matter?”

“How do I become an industry leader?”

“How do I start conversations with my content?”

I know I introduced myself as Katie a few scrolls ago, but actually, maybe you should think of me as Goldilocks

Without the right support, attempting to find your social sweet spot can feel like wandering through an unfamiliar house, looking for something you can’t quite define until you try it all out. 

There’s a “too soft” approach to social media, where you disregard strategy altogether and post whatever you want whenever you feel like it (even if that's never). 

And then there’s a "too hard" approach to social media, where you do whatever the drill sergeant social media “gurus” shame you into posting, only to feel like you’re never doing enough. 

My approach is right there in the middle; the “just right” strategy — the one that isn't going to burn you out, but is destined to help you reach your goals.

JOIN THE “JUST RIGHT” PROGRAM 

Social Sweet Spot™ is                                for you if you…

Social Sweet Spot™ is                                     for you if you…

juuuust right

Don’t know how to make your content resonate with your people

Find yourself ghosting your community for weeks (months? 👀) because you want to show up, but you get overwhelmed about how to do it 

Desperately want to understand your audience so you can have better connections with them

Crave the kind of cult-favorite following other creators have

Want to feel like you’re friends with your followers, but don’t know where to start to make it happen

Know you have the potential to grow a successful account, but want to do it the right way by building an engaged audience 

MONTHLY PLAN

PAY IN FULL

4 payments of $450

1 payment of $1,800

join the program

join the program

Frequently Asked Questions

 Social Sweet Spot™ is 8 weeks long, starting [date].

 Social Sweet Spot™ is 8 weeks long, starting [date].

Calls will be held on Thursdays between 9am and 5pm CST. Exact times will be chosen via student survey for your cohort, and I will pick the time based on what works best for the majority.

Instagram!

I’ll be supporting you with live calls, a Slack community with me and your peers (double the help and feedback!), and opportunities to submit questions for me to answer hot-seat style on our calls.

Social Sweet Spot™ is open for enrollment 4x a year. The next cohort will run from (insert dates here).

Due to the digital nature of this program, no refunds are available. If you have any questions about whether or not this program is right for you prior to purchasing, send me a DM on Instagram and I would be happy to chat it out!

If you’re a creative with a desire to truly understand and connect with your people on social media, I’ve saved you a (sweet) spot. 

JOIN THE PROGRAM →